Howel & Co
Howel & Co creates elegant, thoughtfully designed gifts for life’s special moments. With a focus on quality and craftsmanship, we make every occasion more meaningful.
Howel & Co started with a clear vision—to elevate the gifting experience through useful and personalized gifts. Over the years, it has built a strong reputation for artisan craftsmanship, refined presentation, and attention to detail.
As the brand grew, so did the demand for high-quality, personalized hampers. Expanding its collections while maintaining exclusivity and craftsmanship was the next challenge. With the right structure and strategy, Howel & Co continues to scale without losing its essence, offering meaningful gifts for every celebration.
Crafting Meaningful Gifts
Howel & Co started as a specialized towel gifting brand, known for its personalization and quality. As demand grew, the need to expand beyond towels, elevate its brand image, and solidify its premium positioning became clear. The next step was to evolve while maintaining exclusivity.
Elevating the Art of Gifting
Howel & Co repositioned itself as a premium gifting brand, expanding into home décor, kids, and more while refining its visual identity. Through rebranding and maintaining a prestigious image, it has strengthened its presence in Indonesia’s luxury gifting market. The journey continues.
From handcrafted details to thoughtful personalization, Howel & Co has always prioritized meaningful gifting. The brand’s journey has been about refining every touchpoint to ensure each gift leaves a lasting impression.
Growth comes with challenges, but Howel & Co continues to scale while staying true to its core—offering elegant, useful, and personal gifts that enhance every celebration. The journey of fine gifting continues.
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