Every Great Brand Was Once a Seed
TMB comes from "Tumbuh" (Indonesian for "grow"), while "Partners" represents collaboration—reflecting our belief in shared success.
Every big brand starts small—an idea, a vision, a business taking its first steps. Some grow quickly, others take time, but with the right strategy, effort, and execution, they can become something great. Success isn’t just about a good product or idea—it’s about resilience, adaptability, and making the right moves.
At TMB Partners, we don’t just invest—we get involved. We back founders with the drive to build, helping them refine their vision, scale their business, and create something lasting. Because the right seed, with the right support, doesn’t just grow—it thrives.
Integrity
Synergy
Excellence
Building strong, transparent relationships with high moral standards
Fostering teamwork and partnerships with humility and mutual respect.
Continuously improving and exceeding expectations through performance and high standards.
August 2024: TMB Partners
We evolved our business model into an investment firm focused on helping Indonesian brands grow into world-class businesses, one at a time. With this transformation, we rebranded from SM to TMB Partners, reinforcing our commitment to long-term brand growth and strategic partnerships.
Feb 2024: Momelca
Partnered with MOMELCA, a fashion brand that blends trendy designs with everyday comfort. With its “Daily, Comfy & Happy” philosophy, MOMELCA empowers Indonesian women to express their style effortlessly while feeling comfortable in their own skin.
June 2023: Josephine Anni
Became part of Josephine Anni’s journey, working together to take the brand to new heights in the fashion industry. Just a few months later, in November 2023, we took the leap to launch our first Fashion Show, marking a new milestone for the brand. By September 2024, we took another bold step by opening our first offline store in Plaza Senayan—and the story goes on.
July 2023: EIC: IFBB NPC Regional Show
Launched EIC IFBB NPC Regional, the premier fitness and bodybuilding competition in Indonesia, specifically designed to support the IFBB career path toward becoming Mr. Olympia. This event not only raises the standard of competitive bodybuilding in Indonesia but also adds significant value to the Evolene ecosystem. Moving forward, EIC IFBB NPC Regional will be held regularly once or twice a year, further strengthening Indonesia’s presence in the global bodybuilding scene.
June 2020: Trueve
In the midst of the global pandemic, we partnered with DECA Group to launch Trueve. Despite the challenges of lockdowns and shifting consumer behavior, Trueve quickly gained traction. In 2023, we exited from Trueve to focus on other plans.
January 2020: Alpha Creative
Launched ALPHA CREATIVE, an activation and event organizer agency specializing in offline brand activations and experiential marketing. We believe Alpha Creative is more than just an agency—it’s a support system that strengthens our brands, bringing them closer to their audience through impactful real-world experiences.
June 2019: Howel & Co
Partnered with Howel & Co, previously known as Towel Boss, to grow and reposition the brand as a leading provider of premium artisan gifts and hampers.
August 2018: Evolene
Partnered with Aimi Group to launch Evolene, a fitness supplement brand that would later become a market leader in Indonesia.
March 2018: The Beginning
Founded as SM, a digital marketing agency focused on performance-based strategies to help brands scale online.
Where
We focus on Indonesian local brands with the potential to scale and dominate their market.
When
Product-market fit stage, with 5-50 billion IDR annual revenue and strong growth potential.
What
Direct-to-consumer brands with a large and growing market opportunity.
Who
Founders who share our values and ambition—fully committed, not distracted by other projects. We invest in those who are all-in on building and scaling their business.
Our Focus
Join our team
Partner with us
We’re always happy to hear from potential brands and partners